Creative Direction: MYRNA ROSALES
Art Direction: BRIAN DONNELLY & MYRNA ROSALES
Illustration: BRIAN DONNELLY, MICHAEL MOHAMMAD, CHRISTOPHER MINESES, & MYRNA ROSALES
Overview:
This is an actionable social media marketing plan for KAWS, a street artistry brand. This marketing project is a mock-up of an editorial magazine. I chose this medium to reflect the brand’s creative essence while demonstrating a range of mixed media. The content of this plan includes the following:
Defining the brand.
Identifying market segments and target audience.
A proposal for strategic goals and financial projections.
Suggested marketing channels to leverage.
Outline the timeline to follow for the marketing campaign.
Project Date: 2018