Creative Direction: SUPREME (Los Angeles) & MYRNA ROSALES
Art Direction: MYRNA ROSALES
Illustrations: MYRNA ROSALES
Research: SUPREME (Los Angeles) & MYRNA ROSALES
Overview:
This integrated marketing communications (IMC) plan covers all the different ways Supreme communicates its brand to the world. I worked with the Supreme Los Angele team to collect data to assess the brand accurately. Specifically, focusing on their weekly drops during their 2018 Spring collection. It integrates marketing, advertising, promotion, public relations, and communication (offline and online) strategies and tactics.
Project Date: 2018