In this process I was able to tour the stores to grasp the brand identity. It’s very kawaii, which is the culture of cuteness in Japan. When releasing a survey I decided to venture into social media, specifically Instagram. I created a graphic that reflected the brand and popular culture to grab attention. We were also able to whip up some Theodore the Pom macarons! I produced the illustration and the H&B team brought it to life.
Categories: Mixed Media, Character Design, Typography