ILLUSTRATION: Brian Donnelly, Michael Mohammad, Christopher Mineses, & Myrna Rosales
PRODUCTION: Myrna Rosales
This is an actionable social media marketing plan for KAWS, a street artistry brand. I wanted to reflect the brand’s creative essence while demonstrating a range of mixed media. The content of this plan includes the following:
Defining the brand.
Identifying market segments and target audience.
A proposal for strategic goals and financial projections.
Suggested marketing channels to leverage.
Outline the timeline to follow for the marketing campaign.
Project Date: 2018